Why the Glow Up? Unpacking the Rebrand of Topical Blends

A new look. A deeper purpose. The same heart behind every blend.

Every brand has a story and now this story needs a new chapter. For Topical Blends, the rebrand wasn’t just about a new look; it was about evolving into the brand it was always meant to be.

So… why the glow up? Let’s unpack it.

From Everyday Hydration to Everyday Luxury

When Topical Blends first began, the mission was simple: to create non-toxic, vegetarian, and cruelty-free skincare that actually works, especially for people who struggled with products that left their skin dry after just a few hours.

As the years have passed from Topical Blends’ first birthday, the vision has grown tremendously. I realized Topical Blends isn’t just about moisturizing skin, it’s about creating a luxurious experience that makes self-care intentional.

With this new look, Topical Blends embodies a greater meaning. The warm, elevated packaging and the rich textures tell a personal story of confidence and aspiration.

Every color, texture, and detail was chosen to reflect balance that is natural yet elevated, minimal yet full of life. The rebrand symbolizes softness meeting strength, a reflection of the people who use Topical Blends.

While the look has changed, the heart of Topical Blends hasn’t.

Our commitment to high-quality, nourishing ingredients remains at our core. The formulas you love are still here, but now they can be found within packaging that reflects how these products make you feel.

We’re still the brand that believes skincare should be simple, intentional, and rooted in care — for your skin, your routine, and yourself.

What’s Next for Topical Blends

This rebrand is the beginning of something bigger. You’ll see us showing up in new ways from storytelling that connects on a deeper level, to community-driven campaigns that celebrate underserved communities. We’re in it for the long haul and aiming to foster long-term change.

Rebranding isn’t about reinventing the wheel, it’s about refining your purpose. For Topical Blends, this transformation is about aligning who we are inside and out. This glow up isn’t just ours, it’s yours too.

So, here’s to growth, intention, and change. Feel the difference with Topical Blends.

Join the Journey & Be Part of the Story

If you’ve been with us since the beginning, or if you’re just discovering us, welcome! This new chapter was created for you. Stay connected, explore our collections, and be part of the transformation.

Follow us on socials and shop your favorites, your glow-up starts here.

We’d love to hear from you! What does your version of a “glow-up” look like? Share your thoughts in the comments below!